| 2012 Print Ad Pricing (Includes app version) |
1 X Rate | 2 X Rate 5% off | 3 X Rate 10% off | 4 X Rate 15% off | Annual Rate |
| Inside Front Cover Spread | $3,991.40 | $3,791.83 | $3,592.26 | $3,392.69 | $13,570.76 |
| Back Cover | $2,052.76 | $1,950.12 | $1,847.48 | $1,744.85 | $6,979.38 |
| Inside Back Cover | $1,995.70 | $1,895.92 | $1,796.13 | $1,696.35 | $6,785.38 |
| Inside Front Cover (one page) | $1,995.71 | $1,895.92 | $1,796.14 | $1,696.35 | $6,785.41 |
| Full Page | $1,595.60 | $1,515.82 | $1,436.04 | $1,356.26 | $5,425.04 |
| 1/2 Page | $956.72 | $908.88 | $861.05 | $813.21 | $3,252.85 |
| 1/3 Page | $797.00 | $757.15 | $717.30 | $677.45 | $2,709.80 |
| 1/4 Page | $637.28 | $605.42 | $573.55 | $541.69 | $2,166.75 |
| 1/6 Page | $477.56 | $453.68 | $429.80 | $405.93 | $1,623.70 |
| 1/8 Page | $324.73 | $308.49 | $292.26 | $276.02 | $1,104.08 |
| Classified (per 2×1 spot) | $45.00 | $45.00 | $45.00 | $45.00 | $180.00 |
| 2012 iPad, iPhone and Android App Only | 1 X Rate | 2 X Rate 5% off | 3 X Rate 10% off | 4 X Rate 15% off | |
| Full Page | $478.68 | $454.75 | $430.81 | $406.88 | $1,627.51 |
| 1/2 Page | $287.02 | $272.67 | $258.31 | $243.96 | $975.85 |
| 1/3 Page | $239.10 | $227.15 | $215.19 | $203.24 | $812.94 |
| 1/4 Page | $191.18 | $181.62 | $172.07 | $162.51 | $650.03 |
| 1/6 Page | $143.27 | $136.10 | $128.94 | $121.78 | $487.11 |
| 1/8 Page | $97.42 | $92.55 | $87.68 | $82.81 | $331.22 |
| 2012 Web Site Banner Ad (300px x 85px) | $40 mo / $400 Yr | ||||
| Ad Sizes | Width x Height | Orientation | Page Space Used | ||
| Full Page | 8.725” x 11.125″ | Full Bleed | 100.000% | ||
| Full Page | 7.500” x 9.625“ | No Bleed | 100.000% | ||
| 1/2 Page | 7.500” x 5.000″ | Horizontal | 50.000% | ||
| 1/3 Page | 2.375 x 9.625 | Vertical | 33.300% | ||
| 1/4 Page | 3.65″ x 4.375″ | Vertical | 25.000% | ||
| 1/6 Page | 2.375” x 5.5” | Vertical | 16.700% | ||
| 1/8 Page | 3.65″ x 2.185″ | Horizontal | 12.500% | ||
| Classified Sizes | 2.24″, 4.64″, 7.06″ | Column Width | |||
| Classified Sizes | 1.00″, 2.18″, 3.68″ | Row Height | |||
| Issue | In Stores | Ad Reservations | Material Due | Proof Approvals | Payment Due Date |
| Issue #1 | Dec – March | October 1st | October 5th | October 20th | November 15th |
| Issue #2 | March – June | January 1st | January 5th | January 20th | February 15th |
| Issue #3 | June – Sept | April 1st | April 5th | April 20th | May 15th |
| Issue #4 | Sept – Dec | July 1st | July 5th | July 20th | August 15th |