Fishhound www.fishhound.com, the web’s most comprehensive provider of real-time fishing reports by professional anglers, licensed guides and charter captains, announced that Jon Storm, formerly of BassFan, has joined Fishhound as Content Director.
“Jon brings a wealth of industry knowledge and expertise from companies that matter in our industry and we’re excited to have him join our team,” said Fishhound CEO Richard Marks. “Our vision is not to reproduce another BassFan. Our plan is to move the entire industry forward by leveraging our local market presence to connect anglers with brands, businesses and localized content.”
Storm said: “I joined Fishhound because I recognized that the next revolution in fishing media has arrived. For too many years, companies have decided what type of content readers should want. The truth is, readers and users should help determine the type of content they want, and should have a strong hand in creating it. Fishhound made a tremendous investment and created an elegant, seamless, accessible media platform that incorporates thousands of real-time fishing reports, user-uploaded photos, videos and community chatter, and now I’ve been hired to spearhead an aggressive push into high-end, micro-targeted content.”
Storm added: “I joined the company not for the chance to reach tens of thousands or even hundreds of thousands of anglers. I joined Fishhound because it’s truly the only media platform destined to reach millions and even tens of millions of anglers here in North America and worldwide.”
Prior to Fishhound, Storm’s 15-year career in the fishing industry included a 7-year tenure as Editor-in-Chief of BassFan, preceded by editorial positions at Bass West USA and North American Fisherman, as well as Game Informer, now the 5th most circulated magazine in the United States.
To learn more about Fishhound, visit: www.fishhound.com.