Maui Jim headed to Surf Expo and the PGA Merchandise Show, both in Orlando in January, with the ON THE WATER COLLECTION of sunglasses that includes 10 new styles with special features for anglers, boaters, paddlers and surfers. On display was the much-anticipated debut of World Cup, named after the only worldwide blue marlin fishing tournament; and Third Bay, named after the largest and most powerful of three surf breaks at Pohoiki Beach on Hawaii’s Big Island. These two new styles join 19 other sunglasses for men and women who love to live life on the water.
Each style in the company’s ON THE WATER Collection uses technologies that are designed to work with different face sizes and shapes to shield eyes when enjoying time on a lake, river, stream or ocean. Features of these glasses include bigger lenses; wide temples; a snug fit; anti-corrosive, spring hinge hardware; oleophobic lens coatings to repel water and grease; scratch-resistant properties; a variety of lens materials for different water sports; four lens colors for various light conditions; and the option of prescription lenses in most styles.
Unique to all Maui Jim sunglasses is PolarizedPlus2® lens technology that protects eyes on both sides of each lens. This technology reduces 99.9 percent of harmful glare from any flat, smooth, or shiny surface, which makes it possible to see below the surface of water, an invaluable feature for boaters and fishermen. Additionally, Maui Jim sunglasses cut 100 percent of UVA and UVB rays. Each style in the ON THE WATER Collection has unique, bi-gradient mirror technology that adds protection from light through the top and bottom of each lens – basically, Maui Jim sunglasses squint for you to reduce eye fatigue.
Lens color is not a style feature. It is a functional feature. Maui Jim lenses come in four distortion-free colors to maximize performance in various light conditions. Maui Jim is the only company to use up to nine layers of advanced protection, including color-enhancing components such as rare earth elements, to white-balance its lenses, resulting in heightened definition and true color vibrancy without distortion or dinginess.
Neutral Grey lenses offer the maximum level of light reduction without color distortion for bright, sunny days. HCL® Bronze lenses have a versatile, warm brown tint suitable for any activity and designed to improve vision in variable light conditions. Maui HT™ is a high-performance, palm green color that lets the right amount of useful light into the eye to improve definition and depth perception without losing polarization efficiency. Maui Rose™ is a high-performance, blush-colored lens for maximum contrast and crisp vision.
Not all lens materials are designed for all sports. The majority of sunglasses in Maui Jim’s ON THE WATER Collection feature SuperThin (ST) Glass lenses which provide the crispest edge-to-edge optics available and are 20 percent thinner and lighter than conventional laminated glass lenses for long wearing comfort. SuperThin Glass is a good choice for sports with a low risk of glasses getting bumped or falling off the face. Additional lens material options include MauiPure™, the world’s clearest non-glass lens that is ultra-light, scratch- and impact-resistant for high-performance sports that demand optical purity. It is currently available in three styles only. Maui Evolution® lenses are perfect for active lifestyles around water because they are a light, durable, active-wear lens offering precise optics along with impact- and scratch-resistance. Maui Jim’s injection-molded polycarbonate lenses offer clear optics for the mo st intense activities when durability is paramount. Most of the styles in the ON THE WATER Collection can be made with superior MauiPassport™ prescription lenses.
“By the time a person turns the age of 60, their unprotected eyes will be exposed to as much UV light as a nuclear blast,” said Richard Walker, director of product development at Maui Jim. “For sportspeople who spend significant time around water, the reflections and glare from the sun’s rays bouncing off the waves enhance the risk for eye damage that can result in conditions that cause vision loss. Unfortunately, not all sunglasses afford the same protections from the sun. So, each style in our Collection uses technologies that are designed to work with your face size and shape to shield your eyes when enjoying time on a lake, river, stream or ocean.”
The 23 sunglasses in the On the Water Collection range in price from $219 to $309 US MSRP and include the following unisex styles that debut at Surf Expo:
Named after the company’s win of the 2011 World Cup Blue Marlin championship on the Maui Jim boat, World Cup (Style #266, $219 US MSRP) was designed with input from the company’s top championship fishing and water sport Ambassadors. Their goal was to help create a pair of sunglasses that maximize eye protection from the harsh rays of the sun while providing enhanced comfort for long days on the water. The lightweight, high-grade injected nylon frame is oversized to fully cover eyes with wider temples to block light from the sides. World Cup offers superior optics through SuperThin (ST) Glass lenses that come in three colors: Neutral Grey, HCL Bronze or Maui HT. The frames have anticorrosive spring hinges and built-in embedded rubber nosepads for added stability. Frames come in Matte Black Rubber, Chocolate Stripe Fade, Marlin and Matte Green Stripe Rubber and feature an eye size of 64 mm; bridge size of 19 mm; and temple length of 115 mm, as well as an 8-base curvature. World Cup is available with MauiPassport™ prescription lenses in powers from +3.00 to -4.50.
Other styles in the ON THE WATER Collection include Waimea Canyon, Voyager, Seawall, Blue Water, Surf Rider, Nine Palms, Dorado, Island Time, Canoes, Peahi, Longboard, Stingray, Akamai, Lagoon, Navigator, Offshore, Banyans and Olowalu. Three styles are specifically designed for women, including Palms, Rainbow Falls and Punchbowl.