Richmond, CA – July 13, 2011 – River2Sea, the manufacturer of premium fishing lures known throughout the world, has reached an endorsement agreement with Bassmaster Elite Series Pro Ish Monroe from Hughson, Calif.
The 37-year-old Monroe has earned a reputation as one of the most active anglers in the ranks of professional bass anglers. Each year, Monroe competes in as many as 15 tour level events, and his busy schedule has presented him opportunity to succeed on both the Bassmaster Elite Series as well as the FLW Tour.
Monroe’s competitive record features two wins in B.A.S.S. competition; including the first ever Bassmaster Elite Series event on Lake Amistad in 2006, and the 2006 Busch Shootout. Monroe has earned $906,707 in his 163 career entries. In the 2011 season, Monroe had four top 10 finishes in the eight event season of the Elite Series and earned his seventh trip to the Bassmaster Classic.
His FLW accomplishments are equally impressive. Monroe has won four tournaments and finished in the top 10 18 times en route to two trips to the Forrest Wood Cup. Throughout his career, Monroe has earned an additional $480,727 in FLW Outdoors competition.
Monroe said that he is glad to be representing the company. “It’s nice to be a part of companies that have a vision for the future,” Monroe said. “River2Sea is one of those; they have a lot of excellent products, and they’re always looking for the next great one. Their capabilities are really exciting.”
While new to the team, the California pro has been using the products in competition. “The Stand’n Yabbie is one of my go to bedfishing baits, and I love the S-Waver,” Monroe revealed. “I’ve also been playing with the jigs, tungsten sinkers and crankbaits quite a bit; and they are lures I get excited about; this is a partnership I’m excited to be a part of.”
Simon Chan, Chief Operating Officer of River2Sea USA said that he is excited to have Monroe join the team. “Ish’s record as a fisherman is outstanding,” said Chan. “But even more than that he also brings a strong work ethic and an understanding of the fishing business that we enjoy working with; he is a great addition to the River2Sea team.”
Chan continued by saying that Monroe’s position as a top national angler with strong West Coast roots is a perfect match for the company. “Ish represents the best of both worlds for our company, being from our home region as well as a force on the National tours,” said Chan. “He and our pro staffer John Murray of Phoenix, Ariz. truly match our company well.”
River2Sea plans to begin working with Monroe, as well as his teammates to create signature products that will help them win on the sport’s biggest stage; the Bassmaster Elite Series.
River2Sea USA manufactures products for both fresh and saltwater applications. The product line features the highest quality materials and workmanship available in the business today. Form the surface to the bottom, and in the tackle stores they make lures that produce results; from River2Sea.