Tackle industry manufacturer Stubby Steve’s is one of many companies experiencing significant increases in Web traffic, social media activity and sales from participation in Fishhound.com’s Product Showcase program. The company reports that its Fishhound promotions are showing ‘significantly better’ results than print ads in some of the higher profile magazines or banners at other high-traffic websites.
“Our website traffic has increased at least 20 percent since we started promoting our products through Fishhound’s Product Showcase,” said Stacey Pugh from Stubby Steve’s, a manufacturer of biodegradable lures that mimic hatchery fish food pellets. “We’ve placed print ads in some of the most popular fishing magazines and sites around, but none have come close to producing the consumer interest and orders that Fishhound’s Product Showcase has created. There has also been a definite increase in inquiries and activity on our Facebook page since starting up with Fishhound.” added Pugh.
According to Rick Patri, Fishhound’s VP of Operations, these kind of results are not exceptions to the rule, but actually are quite common for Fishhound.com’s advertising partners. “Our Product Showcase provides manufacturers with a unique opportunity to leverage the power of the Web and social media to instantly reach our huge audience of avid anglers and potential customers,” said Patri. “This company saw a 20 percent growth in site traffic and greater than 100 percent return on their annual investment within the first quarter. The bottom line is they saw an increase in revenue through participation.“
To learn more about Fishhound.com’s Product Showcase and Field Testing Program, or to register for free as a Fishhound.com user, visit: www.fishhound.com. If you’d like to have your product front and center at Fishhound.com, while also creating viral “buzz” among more than 300,000 Fishhound Facebook fans through unbiased user field tests and testimonials, contact Program Manager John Loughlin, john@fishhound.com.
About Fishhound.com
Fishhound is a thriving social network where anglers, manufactures, lodges, tackle shops and a variety of fishing related businesses interact with one another on a platform designed to balance the viral nature of social media. With all of today’s changes in consumer buying patterns, Fishhound educates and influences the buying decisions of today’s social media savvy anglers by reaching an unprecedented 15 million people per month. Sign up now for free at http://www.fishhound.com/registration.
About Stubby Steve’s
“Stubby Steve’s,” an innovative, biodegradable fish bait was created by veterinarian Steve Munsey. It has been an overwhelmingly popular bait of choice for fresh water fish wherever it’s been used. The bait resembles a biodegradable artificial fish food lure, designed to be an exact replica of a fish food pellet – same size, shape, color, and odor.
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