“Growth has been steady for St. Croix, and we’ve always been proud of our marketing efforts and ability to reach the angler,” said St. Croix’s VP of Sales and Marketing Jeff Schluter. “But with all of our new series introductions and broader international demand for St. Croix products, we wanted to ensure that the message didn’t lose any velocity or reach. Traditions Media will help maintain and expand that communication we’ve always had with outdoor communicators, and ultimately our customers.”