“The bass fishing industry may evolve, anglers may evolve, but bass are always going to be the same creature. It’s time bass anglers tap into that reality and develop a base confidence from it. Pursuing bass is what bass anglers do. And in waters large or small, the fundamental principles that define the bass is where bass fishing confidence beyond the setbacks and tacklebox begins. The Fundamental Formula sets the table for consistent success.”
Fundamental Principles for Every Fishing Situation! $5, pdf format.